When we invest in clothing, we need the clothes to be comfortable and trendy. More than those two points, we need it to be hip and hot! So how long do you have to search and toil to find a clothing line or brand that has the combination of all these requirements put together into clothes? Shouldn’t your clothes represent who you are? Should they not speak for itself and have a distinct message? What if there was a way to look totally fabulous on the outside and voice out your opinions and ideals simply by the clothes that you wore?

This is where ‘Obey Clothing’ comes into the picture. It was founded on the art, design and ideals of Shepard Fairey, an American street artist, graphic designer activist and illustrator who emerged from the skateboarding scene in 2001. ‘Obey T-Shirts’ has now become a symbol and a mark for all the other street clothing designers to live up to. He revolutionised street wear through his brand of clothing. It is the perfect concoction of classic military design, work wear basics, as well as the elements and cultural movements that the founder, Shepard has established his creative art career on. These clothes are not only trendy! They have a distinct message that they preach. They brands points out that the youth should be able to think and speak for themselves and be able to let out their creative energy. He says this so that their ideas are not changed to fit public opinion and be curbed by the MAN.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, worldwide marketing and political messaging. It is a beacon for self empowerment and a clothing line where Fairey steeps in his ideology and iconography. It engages a use of the reverse psychology through which the consumers are goaded with the idea of “OBEY”, to take heed of the propagandists out to bend the world to their agendas. The famous ‘Andre the giant’ is the logo or mascot of this brand and it is the face. Through this, people are able to relate to the brand and hence are able to wear amazing threads that speak volumes about their personality.

They have a variety of clothes available. Their tee shirts are the most popular because it has various designs and pictures on it that make a lot of sense to the young generation. The Obey Clothing line is more than just clothes now. It is a call to all the young people to live life to its fullest and to make the most of every second that we are given. The Brand talks about letting out the full potential in a person and never backing down, no matter what comes your way. Wearing ‘Obey clothing’ is the perfect way to spice up your image and point out your ideals to the people around you.